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American Cosmetic Giant Revlon, Known For Nailpaints And Lipsticks, Files For Bankruptcy

by Gagandeep Singh
June 16, 2022
in World
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Revlon Inc has filed for bankruptcy after the US cosmetics firm buckled under debts it built up in efforts to compete with online-focused upstarts. Known for its nail polishes anRevlon, which was formed in 1932 by brothers Charles and Joseph Revson and Charles Lachman, has in recent years lost shelf space and sales to startups backed by celebrities such as Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty. It has also been hit by supply issues, made worse by the COVID-19 pandemic.
Resulting product shortages were another major factor in tipping it into bankruptcy and analysts have said they were unlikely to be resolved in the near term. Competitor Coty Inc, by contrast, has gained market share by investing heavily to improve supplies.


Revlon Inc has filed for bankruptcy after the US cosmetics firm buckled under debts it built up in efforts to compete with online-focused upstarts. Known for its nail polishes anRevlon, which was formed in 1932 by brothers Charles and Joseph Revson and Charles Lachman, has in recent years lost shelf space and sales to startups backed by celebrities such as Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty. It has also been hit by supply issues, made worse by the COVID-19 pandemic.
Resulting product shortages were another major factor in tipping it into bankruptcy and analysts have said they were unlikely to be resolved in the near term. Competitor Coty Inc, by contrast, has gained market share by investing heavily to improve supplies.
But the company’s sales lagged over the years and in 2021 fell 22 per cent from its 2017 levels. It also made headlines two years ago when Citigroup Inc accidentally sent nearly USD 900 million of its own money to Revlon’s lenders.
Revlon, which had long-term debt of USD 3.31 billion as of March 31, said on Thursday it expected to get USD 575 million in debtor-in-possession financing from its existing lender based upon receipt of court approval. Shares in Revlon have halved since media reports said it was nearing a bankruptcy filing.


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